Branding, Messaging, Marketing, Web Design, Graphic Design
DELIVERABLES
OVRFLO Process, Brand Messaging, Website, Brand Guidelines, Business Cards, Brand Assets
CLEMENTS FLUIDS
Where there’s a well, there’s a way.
Founded by Mike and Donna Clements in 1985 in Henderson, Texas, Clements Fluids has built relationships on a foundation of trust, discipline, and excellence, delivering the most comprehensive fluid solutions for the lifecycle of the well. They believe that pursuing and honoring God in their work brings joy, humility, and purpose. When they serve others, they strive to do so with excellence as an overflow of what God has done for them. Clements Fluids exists to unearth and unleash the God-given potential in every well and every person they encounter.
START WITH WHY
Very few organizations know WHY they do what they do. WHY is not about making money. That’s a result. It’s a purpose, cause or belief. It’s the very reason your organization exists.
WHY
Clements Fluids exists to unearth and unleash the God-given potential in every well and person they encounter.
HOW
For over three decades, they have built relationships with their clients and their team on a foundation of trust, discipline, and excellence.
WHAT
Clements Fluids delivers the most comprehensive fluid solutions for the lifecycle of the well.
BRAND STRATEGY
THE PROCESS
Using our OVRFLO consulting process, we worked with the Clements Fluids team to help them uncover their purpose, unify their team, and energize their brand.
THE RESULTS
With this new understanding of their purpose, We developed a brand strategy that highlighted Clements Fluids’ commitment to helping their customers succeed. The result was a refreshed and more purposeful brand that better resonated with Clements Fluids’ target audience. We infused this new branding into their website, brand guidelines, social media, and all print collateral.
