Van’s Kitchen makes millions of egg rolls every year, but people eat them one bite at a time. It’s their promise to their customers to make every bite the best one. For over three decades, they have been delivering on that promise by providing fresh egg rolls with quality ingredients. Through the OVRFLO process, we helped Van’s Kitchen to refine their sense of purpose and discover their Why so that they could better serve their customers and employees. We used this refined purpose to develop a unique visual brand and design a set of marketing tools around it.